Visualizing Customer Sentiment, the Right Way: Why Likert Charts Work Better

In customer experience analytics, clarity of sentiment distribution is critical. Traditional stacked bar charts often fail to show balance across satisfaction dimensions.

A Likert Chart solves this by splitting positive and negative responses from a neutral midpoint. This structure makes direction and intensity of sentiment visible in a single view.

Use Case: Department-wise Customer Satisfaction
Sales, Support, Product, and Onboarding were evaluated across six satisfaction attributes, including responsiveness and ease of interaction.

Why Likert Charts are more effective:

• Midpoint anchoring highlights where sentiment drifts positive or negative

• Departments can be compared side by side without clustered bars

• Negative areas stand out without reliance on scales or legends

• Directional colors guide focus toward under performing or strong segments

Unlike bar charts that become cluttered with categories and lack a clear baseline, the Likert Chart provides structure, clarity, and actionability, making it valuable for experience managers and senior leaders.

At Perceptive Analytics, we help businesses unlock value in data.